About Us

Meet Our Team


Our Mission


We are passionate about uncovering relatively low risk yet high return passive income niche opportunities which are also uncorrelated to market swings and typically unheard of in the mainstream media. This has allowed us to achieve a lifestyle of pursuing what we love with our time, and we hope to help anyone interested to achieve the same – pursue your dreams without having to worry about finances!

Cindy Shen

Cindy Shen

CEO, Founder

Cindy has a finance background and has chosen to specialize in passive income in order to live a lifestyle with financial, time and location freedom (which was accomplished in her 30s).

She has since helped educate hundreds of people on passive income, resulting in over 100M capital deployed in this niche vertical. She shares her knowledge on several social media platforms with about 20k followers consisting of fans/lenders/investors. Legal Lending is her favorite passive income strategy, and she has a substantial position in this product. This is how she generates most of her passive income to cover living expenses while pursuing her hobbies (such as travel and arts). In her spare time, she likes to continue to search for niche and alternative ways to generate passive income that no one hears about in the mainstream media.

Shirley Ma

Shirley Ma

Operations Manager

Shirley is a passionate Operations Manager responsible for media and marketing, as well as the daily operations of the team. She excels at communicating with clients and providing high-quality solutions.

Shirley brings a wealth of unique ideas and consistent operational output to the team. With her dual background in media and marketing, she not only provides strong technical support for the team’s efficient operations but also excels at finding new approaches and solutions to problems. Shirley has successfully led the team in completing multiple projects, resulting in significant efficiency improvements and business growth.

Sarah Xiang

Sarah Xiang

Executive Assistant

Sarah is a skilled Administrative Assistant who provides high-level administrative support to the platform, ensuring efficient handling of all contracts and documents, as well as smooth operations and coordination among all parties.

Sarah’s primary responsibilities include managing the team’s schedules, arranging meetings, and preparing and editing various documents (including service and renewal agreements). Her excellent communication skills enable her to effectively coordinate and collaborate with employees, clients, lawyers, and other relevant parties. She handles client interactions with a professional attitude, manages correspondence, and diligently maintains all filing systems and tracks transactions among other administrative tasks.